Mastering the No-Makeup Makeup Look

Now don’t get us wrong, a dramatic eye or an expertly crafted contour can bring us to our knees when we’re looking for full-on fashion magazine glamour. But lately the style that has totally taken over our Instagram feed is the “no-makeup makeup look,” a phenomenon that showcases just how awesome cosmetics can be for enhancing true natural beauty. For most women, the difficulty lies in their face makeup; how to wear foundation, blush, bronzer, and highlighter without it looking too heavy? Our Beauty Director Dusty Starks is an expert at creating glowing, goddess-like skin that will make posting a #nofilter photo a no-brainer!

 

The first step to a fresh-face is with your skincare. Starks recommends exfoliating twice a week to maintain a natural glow. However, "You don't want to over-exfoliate because that can backfire on you. Sometimes when you over-exfoliate you strip the pH balance from your skin and it makes your skin splotchy, leaving these little dry patch areas." Starks recommends an Exfoliating Enzyme Scrub and warns against using exfoliators that contain synthetic beads, as those can break and actually scratch the surface of your skin.

Next, because you won’t be wearing any powder, it’s important to stop oil and shine in its tracks! Starks instructs applying a mattifier to the T-zone, like our UltiMatte T-Zone Mattifier. "Dewy can turn into greasy if you start layering on a moisturizer, a primer, and a serum," she says. "This step is important because it will be used in the T-zone area where you don’t really want to illuminate your skin."

Forget foundation? No way! For this look, the objective is “your skin, but better.” Opt for a lightweight formula, such as our BB cream. "It’s like a tinted moisturizer giving natural coverage that your skin will shine through,” notes Starks. “You don’t want to camouflage your face. If you’re using something that’s too matte it’s going to go against what you’re trying to create, ultimately. This evens the skin tone, it primes and it’s oil-free." Apply the BB cream all over the face and down the jawline using a dampened Beauty Blender for the application. “It's great around the eye area if you have any discoloration, which most of us do," she encourages. "So it works as a concealer as well."

Now it’s time to go for the glow! Starks uses our illuminating lotion in Movie Star for added radiance. "There’s no sparkle or glitter in it," she says. "I like to add it to just the high points of your face where the light naturally hits you - so on the cheekbones, the bridge of your nose, below the brow bone, and you can do it on the cupid’s bow, which is really pretty.”

Finally, fill in your cheeks with a cream formula that will blend easily and give you an effortless flush. Bonus: it can double as a wash for color for lips. Brilliant!

Until next time, Social Butterfli’-s.

Strobing: The Lazy Girl’s Contour

You don’t have to have your finger on the pulse of the beauty world to recognize the splash contouring has made this year. Suddenly, thinner noses and higher cheekbones are attainable without going under the knife (thanks for the fab tutorial, Delphine!). Even with the help of our best beauty products and videos, the contouring effect can be tough to recreate and seemingly requires clearing your schedule for an entire afternoon. Just when we were about to throw in the beauty blender and call it quits, we came face-to-face with the newest trend that has made us fall in love with makeup all over again: strobing! No, we aren’t referring to those headache-inducing lights at a dark nightclub. Strobing is the dewy, glowing effect that comes from using highlighter to emphasize the parts of your face that light would naturally hit.

What you need: 

For starters, strobing can be achieved by using any kind of highlighter. Powder, cream, or liquid formulas may have a slightly different look, but the glowing finish is the same. One characteristic all good highlighters share is that they are illuminating. A pearlescent shimmer looks radiant and luminous in the light, like the sparkle on your skin after a dip in the resort pool. We love mixing our Illuminating Lotion in our foundation for an allover, beaming look, then applying a little extra where we really want to shine. 

How to apply:

The beautiful thing about highlighter is that it’s pretty hard to mess up. Simply apply to the highest points on your face, i.e. your upper cheekbones, the bridge of your nose, the cleft of your chin, and your cupid’s bow (the double curve of your upper lip). With anything sparkly, less is always more, so start slow and build the right look by layering product if necessary.

Why this trend is here to stay: 

Strobing requires much less time and product than contouring, giving your skin (and your wallet) a break. If you’re searching for the best trick to add oomph to your minimal makeup routine, look no further. Stop suffocating under layers of product; keep it dewy, fresh, and hassle-free with a bright complexion that’s sure to get you noticed. 

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Until next time, Butterfli’-s.