Mastering the No-Makeup Makeup Look

Now don’t get us wrong, a dramatic eye or an expertly crafted contour can bring us to our knees when we’re looking for full-on fashion magazine glamour. But lately the style that has totally taken over our Instagram feed is the “no-makeup makeup look,” a phenomenon that showcases just how awesome cosmetics can be for enhancing true natural beauty. For most women, the difficulty lies in their face makeup; how to wear foundation, blush, bronzer, and highlighter without it looking too heavy? Our Beauty Director Dusty Starks is an expert at creating glowing, goddess-like skin that will make posting a #nofilter photo a no-brainer!

 

The first step to a fresh-face is with your skincare. Starks recommends exfoliating twice a week to maintain a natural glow. However, "You don't want to over-exfoliate because that can backfire on you. Sometimes when you over-exfoliate you strip the pH balance from your skin and it makes your skin splotchy, leaving these little dry patch areas." Starks recommends an Exfoliating Enzyme Scrub and warns against using exfoliators that contain synthetic beads, as those can break and actually scratch the surface of your skin.

Next, because you won’t be wearing any powder, it’s important to stop oil and shine in its tracks! Starks instructs applying a mattifier to the T-zone, like our UltiMatte T-Zone Mattifier. "Dewy can turn into greasy if you start layering on a moisturizer, a primer, and a serum," she says. "This step is important because it will be used in the T-zone area where you don’t really want to illuminate your skin."

Forget foundation? No way! For this look, the objective is “your skin, but better.” Opt for a lightweight formula, such as our BB cream. "It’s like a tinted moisturizer giving natural coverage that your skin will shine through,” notes Starks. “You don’t want to camouflage your face. If you’re using something that’s too matte it’s going to go against what you’re trying to create, ultimately. This evens the skin tone, it primes and it’s oil-free." Apply the BB cream all over the face and down the jawline using a dampened Beauty Blender for the application. “It's great around the eye area if you have any discoloration, which most of us do," she encourages. "So it works as a concealer as well."

Now it’s time to go for the glow! Starks uses our illuminating lotion in Movie Star for added radiance. "There’s no sparkle or glitter in it," she says. "I like to add it to just the high points of your face where the light naturally hits you - so on the cheekbones, the bridge of your nose, below the brow bone, and you can do it on the cupid’s bow, which is really pretty.”

Finally, fill in your cheeks with a cream formula that will blend easily and give you an effortless flush. Bonus: it can double as a wash for color for lips. Brilliant!

Until next time, Social Butterfli’-s.

How to Make Your Makeup Last

Here at Butterfli Me, our top criteria for choosing our friends is the same as choosing our makeup: they both need to be reliable. If foundation decides to slide off midway through the day or lipstick leaves before lunch, it’s time to rethink your routine! Sometimes, all it takes are a few tweaks to achieve the results you’re looking for. Never fear, busy Butterfli’-s! We’ve got the top five tips to help make your makeup last.

Multi-task with Moisturizer

 Even if you fall on the naturally oilier side, we can’t stress enough how important daily moisturizer is for your skin, both for its overall health AND its ability to provide staying power for your makeup. When skin is dehydrated, makeup is absorbed into your pores, leading to breakouts and a lack of coverage. Moisturize daily to create an even surface for your foundation to sit on top of instead of sink in to. 

Prime All Parts Possible

 Primers have been all over the beauty scene for the past couple of years, and for good reason: they help you make the most of the makeup you already own! Furthermore, this powerhouse product has begun to evolve, leading to a new generation of specialty primers. We use both our Retexturizing Face Primer and Shadow Base for our event-look makeup to ensure nothing fades or creases.

Win with Waterproof

Smudged makeup is only cute when it’s done on purpose, and unfortunately, most mascaras have a habit of running and/or smudging without the green light. To combat this problem, we recommend using waterproof formulas. This way, the natural moisture of your eyes won’t cause the formula to dilute and run, keeping your eyes clearly defined without fear of raccoon-hood.

Staying Power of Stains

Cheek and lip stains can often look incredibly natural while still providing powerful pigment that lasts! This best-of-both-worlds product is a staple for girls on the go. It can do double duty for both cheeks and lips, AND keeps a subtle flush in your complexion, no matter how many meetings you have scheduled.

Set It and Forget It

If you’ve ever seen an artist finishing a sketch, you’d know how they preserve the amazing work they’ve accomplished: with a glossy spray to set the medium in place. So now we ask: why should your makeup be any different? Setting everything in place with a translucent powder or makeup setting spray helps to diffuse any harsh lines or unblended product, and ultimately, locks all your artistry into place.

Until next time, Social Butterfli’-s.