Skin Transforming Serum

If you asked ten women to describe their skincare routine, you’d likely get ten different answers, depending on their age, skin type, and time allowance (I’m looking at you, ladies-applying-mascara-in-your-rearview!). Some swear by daily moisturizing, while others rely on a clarifying toner or regular exfoliation. No matter your preferences, we’d like to introduce you to the one-size-fits-all product that is guaranteed to improve every complexion: Skin Transforming Serum

Revel in the Radiance

One of the things we love most about a serum is the natural vitality it can bring to dull, tired skin. Long night out on the town? Skip the heavy under eye concealer and let your serum bring your skin back to life. It will look more natural and conserve product: a true win-win situation!

Smooth As Silk

Rough, patchy, or uneven skin is a problem we encounter a lot in Southern California, due to our constant exposure to the sun. This can make even the most regimented amateur aesthetician look cakey or dry when she applies her foundation. A good serum will smooth your skin’s texture, leaving it even and absorbent to any makeup you apply.

Play Down Pores

Oversized pores are another dead giveaway that your skin could use some TLC. What’s worse is that the makeup you apply to enhance your skin can look unnatural and uneven when pores are open and enlarged. Serums minimize the appearance of pores, giving your skin the tight, healthy look you had as a child. Can you say baby’s bottom? 

Airbrushed and Angelic

Lastly, our serum is formulated with soft focus diffusers, meaning they contain a silicone-based ingredient that accomplishes the equivalent of airbrushing! It gives the look of a gorgeous magazine editorial, with minimal definition and a light, airy finish. This reduces streaking and stops any face makeup from settling into lines, pores, or creases, which makes you look older. Let’s face it; we all deserve to look like Gisele once in a while!

Until next time, Social Buttefli’-s.

How to Clean Your Makeup Brushes

When it comes to maintaining beauty supplies, a lot of women will simply replace their brushes and sponges before taking the time to properly clean and sanitize the ones they already own. It might seem like a simpler solution, but wasting the money and materials is just plain silly. You wouldn’t sell your Mercedes because it needed an oil change, right? The same rule applies to your best brushes! Quality makeup brushes can get a little pricey, but they are tools you use on your face every single day! Fall in love with your brushes and protect your investment by treating them with TLC; we promise you’ll be glad you did! 

What you need:

Dirty makeup brushes

Lukewarm water

Shampoo (the gentler the better, we like any kind of baby shampoo)

Small bowl

Cloth or towel


  1. Begin by running your brushes under a gentle stream of lukewarm water with the handle side up! The water should totally saturate the bristles, which may require you to manipulate the brush slightly to allow the water to reach the center.
  1. Fill a small bowl halfway with water and add a dime-sized amount of shampoo. Swirl your brushes in the soapy mixture, creating lather. You can also use the palm of your hand to help lift the product off the bristles.
  1. Rinse the brushes (again, handle side up) in your sink using lukewarm water. Continue to repeat steps 2 and 3 until you can no longer see any residue on your brushes and the water rinses off clear.
  1. Using a cloth or towel, gently press the bristles of each brush against the fabric to absorb the water. Shape the brush evenly around all sides, carefully avoiding bending or kinking any sections of your brushes, as they will dry in the shape that you mold them! 
  1. Lay them flat to dry on a clean cloth or towel.

When all is said and done, they should take anywhere from 4-6 hours to fully dry. We recommend repeating this process every month to extend the life of your brushes!

Until next time, Social Butterfli'-s. 

Back to School Makeup: Getting Ready in 10 Minutes or Less

Well ladies, here we are again: getting ready to go back to school. Worse than having the summer memories fade away (just like your tan) is the thought of all those rushed mornings ahead. Frantically doing your makeup so you won’t be late for first period never goes too well. It certainly makes all your high hopes for strutting into school with the perfect #Iwokeuplikethis swagger fly out the window. No need to fret, my sophisticated scholars; we have you covered with the top 5 steps to getting ready in ten minutes or less!


  1. Know your BB’s and CC’s! Normally, we’d say start your routine with primer, but in a time-crunch, head straight for your BB and CC creams, as their natural vitamins and moisturizers do some of the work of a primer. Plus, their light buildable coverage makes it easy to blend without worrying about lines or streaks. Extra bonus? If you’re headed off to practice or any other outdoor activities straight after class, these formulas have SPF 20 for plenty of sun protection. 
  1. Sweep away the sleepies! The last thing any girl wants to hear is “you look tired.” No need to get fancy with seven different shades of eye shadow, but sweeping a peachy champagne-colored shadow across your lids gives an awakening effect that will let you fake it till you make it. Again, with a neutral shade that has just a little bit of shimmer, you don’t have to worry about precise application. We use our favorite, Tail Spin, like it’s going out of style!
  1. Come on, color! When you sleep, the blood flow to your face can often be impacted, leaving you puffy or pale as you roll out of bed. Better than a cup of coffee or jumping jacks, the best way to fake an energetic face is a matte bronzer and blush! For bronzer, we recommend shades with more of a true brown base to avoid looking orange. Apply in the shape of a 3, with the top curve framing your hairline, the middle sculpting your cheekbone, and the bottom curve along your jawline. Flush the apples of your cheeks (tip-smile to find them!) with a powder blush. 
  1. Use your powder for staying power! What good is wearing makeup if it’s blotchy and faded by lunchtime? Keep all your hard work in place by using a translucent powder to set your makeup. Start from the center of your face and work in broad, sweeping circles out to your four corners (hairline, ears, and chin). Best part of powder? It conceals any blending issues or excess product for an airbrushed finish.
  1. Maximize with mascara! The precision of your makeup has some wiggle room, but when applying mascara, not so much. This is where women spend the bulk of their time when applying makeup, and it can be frustrating to try to do quickly. First tip, pick a formula that doesn’t require a ton of coats. Our luxury mascara brings the drama in just two! Second tip, wait at least one minute between coats to avoid the spidery, clumpy look. Voila! 

Between choosing your outfits every day, getting to class on time, and securing the best parking spot, you have plenty to worry about besides your makeup. Don’t get stuck swiping on eyeliner in a dark school bathroom. Take your back to school makeup like you promise your parents you’ll take study hall: very seriously.

Until next time, Social Butterfli’-s.

The Lowdown on Eyelash Extensions: What You Need to Know

Every woman has one: the feature or aspect of her appearance that she simply can’t help but be self conscious about. Guys may never get it, but us ladies know: even if everything else about the way you look is perfectly on point, all you can focus on is that singular imperfection. For women with light, short, or sparse eyelashes, that fact was played out every morning, as we struggled to find mascara, a curler, or strips that could compensate for our lackluster lashes. Mascara wasn’t up to the challenge, curlers only did so much, and falsies left us bald when they lifted on our last beach trip…disaster. The plight seemed hopeless. That is, until eyelash extensions hit the scene.

What To Expect: The best thing in beauty since contouring, extensions are life-changing for women that struggle to keep their eyelashes looking full. A full set means each of your natural lashes has an extension attached to it, however, different studios can offer a range of looks depending how natural or dramatic you’d like them to be. With care and precision, each extension is applied using FDA approved adhesive that is gentle on both your eyes and your natural eyelashes. Extensions typically range from $100 to $500 for a full set (good thing we’ve got a Groupon deal for only $56!)

The Do’s and Don’ts:


  • Give them a try! If you’ve got an event or are just curious, you’ve got a lot to gain and not much to lose by giving them a shot 
  • Brush them daily using a spoolie brush! This is especially important after showering or swimming, as you want don’t want them to dry stuck together 
  • Shower before your appointment! The glue needs 24 hours to fully set after application, and steam is its worst enemy, so clean up beforehand to avoid a cold shower situation
  • Get a regular fill, every 3-4 weeks to keep them looking full and even 


  • Touch or rub your eyes; the oils from your hands cause the glue to break down, making them fall out faster
  • Use mascara- unless it’s oil-free! Ours is awesome on extensions and natural lashes alike
  • Curl your extensions; they should come with a natural curl

Whether it’s regular blowouts, gel nails, or brow shaping, we think it’s time to add eyelash extensions to your monthly maintenance routine. Trust us, you won’t regret it!

Until next time, Butterfli'-s. 

How You’re Secretly Sabotaging Your Makeup Routine

Let’s face it: sometimes we are our own worst enemies when it comes to our morning routine. We set the alarm with just enough time for everything to run smoothly, and then are mystified when the lip liner we applied in our rearview mirror looks less Kylie Jenner and more like Bozo the clown. Why can’t we learn to get out of our own way and set ourselves up for success? Because if there is one thing we can control in our daily lives, it’s the confidence that comes from starting your day with a polished look, despite the spilled coffee or gridlock traffic.

Hold Off on the Humidity

When your head is still up in the clouds, it’s easy to spend a little extra time in the shower, forcing you to rush once you’re out to make up time. Unfortunately, this move is only going to set you back further, because an ultra-steamy bathroom is destined to ruin your makeup before you even begin applying it. Nothing wants to blend, and even worse, nothing will stay put. First rule of thumb: get out of the Amazon. Set up a vanity somewhere with good natural light and watch your makeup go from a sweaty mess to a sexy success.

Mellow out the Mascara

The most common mistake women make when doing their makeup is over-applying mascara. It’s a common misconception that more means larger lashes, which is simply not the case. Celebrity makeup artist and Butterfli Me beauty director Dusty Starks says, "we all want our lashes to look long and thick but two coats is all you need. Mascara dries pretty quickly so when you apply a coat and then a second coat, it's already drying in between. If you keep putting tons of mascara on, coat after coat, it's just going to get clumpy and make your lashes look spidery." Starks recommends Delphine Luxury Mascara ($18) for flirty lashes in just two coats. 

Lock in the Lashes 

Adding a little va-va-voom to your lashes is a perfectly respectable way to “fake an awake” on a rough morning, but if applied incorrectly, can become a complete fiasco. "You have to let the glue dry so it can get tacky," says Starks. "Wait that 30 seconds. If you don't the lash won't stick and it can slip all over the place. You'll end up either with glue in your eye or on your lid and it's hard to remove."

Set Your Skin Care 

Like all makeup products, your skin care lotions and potions need time to absorb before you layer any face makeup on top. Patience is key; brush your teeth immediately following your serum or eye cream and eliminate uneven skin or product pilling for perfect, porcelain skin.

Double-Check in Daylight

Doing your makeup in the dark is a one-way ticket to Clownsville, with over-application and sharp, unblended contours giving you away. Don’t leave it to chance- "Who knows what's going to walk out of that room!” says Starks. “Try to find as much natural light as possible, whether it's in your kitchen, bathroom or bedroom.”