Now don’t get us wrong, a dramatic eye or an expertly crafted contour can bring us to our knees when we’re looking for full-on fashion magazine glamour. But lately the style that has totally taken over our Instagram feed is the “no-makeup makeup look,” a phenomenon that showcases just how awesome cosmetics can be for enhancing true natural beauty. For most women, the difficulty lies in their face makeup; how to wear foundation, blush, bronzer, and highlighter without it looking too heavy? Our Beauty Director Dusty Starks is an expert at creating glowing, goddess-like skin that will make posting a #nofilter photo a no-brainer!
The first step to a fresh-face is with your skincare. Starks recommends exfoliating twice a week to maintain a natural glow. However, "You don't want to over-exfoliate because that can backfire on you. Sometimes when you over-exfoliate you strip the pH balance from your skin and it makes your skin splotchy, leaving these little dry patch areas." Starks recommends an Exfoliating Enzyme Scrub and warns against using exfoliators that contain synthetic beads, as those can break and actually scratch the surface of your skin.
Next, because you won’t be wearing any powder, it’s important to stop oil and shine in its tracks! Starks instructs applying a mattifier to the T-zone, like our UltiMatte T-Zone Mattifier. "Dewy can turn into greasy if you start layering on a moisturizer, a primer, and a serum," she says. "This step is important because it will be used in the T-zone area where you don’t really want to illuminate your skin."
Forget foundation? No way! For this look, the objective is “your skin, but better.” Opt for a lightweight formula, such as our BB cream. "It’s like a tinted moisturizer giving natural coverage that your skin will shine through,” notes Starks. “You don’t want to camouflage your face. If you’re using something that’s too matte it’s going to go against what you’re trying to create, ultimately. This evens the skin tone, it primes and it’s oil-free." Apply the BB cream all over the face and down the jawline using a dampened Beauty Blender for the application. “It's great around the eye area if you have any discoloration, which most of us do," she encourages. "So it works as a concealer as well."
Now it’s time to go for the glow! Starks uses our illuminating lotion in Movie Star for added radiance. "There’s no sparkle or glitter in it," she says. "I like to add it to just the high points of your face where the light naturally hits you - so on the cheekbones, the bridge of your nose, below the brow bone, and you can do it on the cupid’s bow, which is really pretty.”
Finally, fill in your cheeks with a cream formula that will blend easily and give you an effortless flush. Bonus: it can double as a wash for color for lips. Brilliant!
Until next time, Social Butterfli’-s.
If you asked ten women to describe their skincare routine, you’d likely get ten different answers, depending on their age, skin type, and time allowance (I’m looking at you, ladies-applying-mascara-in-your-rearview!). Some swear by daily moisturizing, while others rely on a clarifying toner or regular exfoliation. No matter your preferences, we’d like to introduce you to the one-size-fits-all product that is guaranteed to improve every complexion: Skin Transforming Serum.
Revel in the Radiance
One of the things we love most about a serum is the natural vitality it can bring to dull, tired skin. Long night out on the town? Skip the heavy under eye concealer and let your serum bring your skin back to life. It will look more natural and conserve product: a true win-win situation!
Smooth As Silk
Rough, patchy, or uneven skin is a problem we encounter a lot in Southern California, due to our constant exposure to the sun. This can make even the most regimented amateur aesthetician look cakey or dry when she applies her foundation. A good serum will smooth your skin’s texture, leaving it even and absorbent to any makeup you apply.
Play Down Pores
Oversized pores are another dead giveaway that your skin could use some TLC. What’s worse is that the makeup you apply to enhance your skin can look unnatural and uneven when pores are open and enlarged. Serums minimize the appearance of pores, giving your skin the tight, healthy look you had as a child. Can you say baby’s bottom?
Airbrushed and Angelic
Lastly, our serum is formulated with soft focus diffusers, meaning they contain a silicone-based ingredient that accomplishes the equivalent of airbrushing! It gives the look of a gorgeous magazine editorial, with minimal definition and a light, airy finish. This reduces streaking and stops any face makeup from settling into lines, pores, or creases, which makes you look older. Let’s face it; we all deserve to look like Gisele once in a while!
Until next time, Social Buttefli’-s.
Between the rays you caught lounging poolside and those balmy nights on the town, healthy, radiant, and sun-damage free skin can become a serious challenge when the temperature heats up. Extra blemishes, excess shine or oil, and sunburns can keep you from having your best skin possible. But, whatever summer episodes your epidermis encounters, you can put your best face forward with a simple summer skin care routine.
Fresh Faced Start
Removing all makeup, eliminating bacteria, and exfoliating dead skin cells are the baseline steps for clear skin, and all three begin with a deep cleanse. By far the most important part of any skincare regimen, it is especially essential in summer months, when excess sweat and dry skin from sun exposure take their toll, and after-hours celebrations cut into your usual eight hours of beauty sleep. Start by wetting your face, then massage a quarter-sized amount of papaya enzyme cleanser on your nose, forehead, and chin, working outwards. The geranium and cucumber extracts will awaken and refresh dull, tired looking skin. For any stubborn eye makeup, turn to the power of makeup remover with oil to break up the formula and glycerin to gently moisturize delicate skin.
Maven of Moisture
The excess oil you experience in the summer is caused by your body’s attempt to keep your skin hydrated. Beat it to the punch and moisturize with a formula that will absorb deep into your pores, balancing your complexion for seriously sexy skin. As part of your daily routine, we recommend the Daily Moisture Protection moisturizer, due to its Broad Spectrum SPF 15 with protection against UVA and UVB exposure. For those who want a little brightening as well, you can always add Brightening Day Protection moisturizer for that extra glow.
Sun exposure is the number one culprit of dry skin, the most obvious application for moisturizer. For the super-scaly among us, you need to step it up with deep nourishment, in the form of Vitamins A, C and E in our Hydrating Cream Extreme moisturizer. This formula is ultra rich, and if applied at night, will leave your skin baby-soft and dewy by morning! Apply a dime-sized portion of either moisturizing option, massaging in small circles around the perimeter of your face and neck. Allow moisturizer to absorb for 5-10 minutes before finishing with serum, primer, and makeup.
Lock in the Lovely
In the same way that BB and CC creams have exploded in the makeup scene over the past few years, the next hot item is a multi-tasker that delivers jaw-dropping results: introducing, the Skin Transforming Serum. Give your skin a kick-start by improving its radiance, correcting dark spots and discoloration, minimizing pores, and creating an airbrushed effect with soft focus diffusers. It’s a do-it-all product that allows you to apply less foundation by eliminating imperfections before doing your makeup.
The ultimate benefit of healthy summer skin? Reduced aging effects, meaning you’re not just taking care of your skin for the present, but giving it the nourishment it needs for many seasons to come. Don’t let sunburn, clogged pores, or itchy dry skin take away from that sassy suntan, and set the stage for stunning makeup all summer long!
Until next time, Butterflis.